Shortly after its establishment, LIVWRK needed a bold statement in the form of new branding and a web experience that aligned with its highly curated, hands-on approach. The direction for the branding was meant to differentiate the company through expressive visuals that reflect an appreciation for nuance, sophistication, and boldness.

The concept for the brand identity was designed to reflect the lifecycle of an idea—from inception, to conceptualization, to realization. The studio expressed this through the development of diagonal motifs inspired by the interplay between the letters “V” and “W,” evolving to patterns, shapes, and ultimately into outlines of real-world projects.

The design incorporates a minimal typographic hierarchy, consistent with the boutique nature of the company. The website’s simple architecture allowed the studio to take a more playful and unconventional approach to navigation, placing it at the bottom of the browser viewport. The top section was used to organize content headers. The mobile experience follows more traditional navigation patterns, in keeping with the context of mobile use.