The dark, mystic, and religious motifs in Laura’s work required thoughtful consideration of visual elements that elegantly and carefully render the online experience of engaging with her art. Gentle animations, minimalistic typography, and an abundance of negative space are intended to allow for a meditative experience that guides the visitor through the stories captured in Laura’s work.

Traditional typography rooted in the pre-digital era was carefully selected to ground the digital experience in a timeless frame, priming visitors within the context, character and concerns of subjects in Laura’s photographies.

The guiding principle in creating Laura’s branding was to design an object that is delicate and allows for visual and emotional spaciousness. The sentiment behind the design was to leave space for what is unsaid and to tenderly intrigue the visitor to explore the world of Laura’s art.

In addition to the web experience, the studio provided Laura with minimalist, branded stationery designed for handwritten letters.